Weight Watchers has a new CEO - Sima Sistani.
She has a digital background.
When I first heard of her background, I imagined the in person meetings getting smaller. Why would you hire a digital professional otherwise? I was wrong.
The first transcript of the quarterly meeting has hit the internet and Sima has decided to go back to basics.
No, digital isn't going away. The Digital 360 membership will be going away because it just serves no purpose. Those members will be upgraded to the meeting membership, but at the price they are currently paying.
And we don't have to do the WW (dubya dubya) thing anymore. Sima says weight loss is what the company is known and trusted for and we should embrace it. So it's Weight Watchers again and I'm told some meetings have already started to use it. She also wants to revamp the app.
You can read the whole thing here: Transcript
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